A start-up with a reverence for the past
Eastbrook Property Mgmt are a Nova Scotia based property management company targeting the baby boomer generation, given their tenured affluence. To best appeal to this audience, the brand's identity was built around the themes of locality/region and mid-century nostalgia. To ground the brand in locality and a sense of nostalgia, the visual identity draws on Nova Scotia's rich visual history of mid-century shop and street signage as well as key touchpoints of Nova Scotia's cultural heritage.
Branding project: Brand strategy & positioning, Art direction, Concept, Design
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