Creating Places People Flourish

Everbloom is a bold new housing development start-up on a mission to convince the world that a more organic, long-term approach to housing development will not only help grow local economies but also provide better investment returns. Working closely with Everbloom’s founder, I created 
a brand narrative rooted in organic growth that helped transformed them from an unknown start-up to a respected voice on the national stage in only a year.

Identity/branding project : Naming | Brand strategy | Art direction | Concept | Design

Green for growth

I crafted a custom-lettered wordmark to express organic growth, blossoming and sustainability

Abstracted flora
To visualise the brand’s core concept of natural, organic growth I created background gradients by abstracting plant-based imagery. This also speaks to one of the brand’s core values, sustainability.​​​​​​​
Strategy and positioning

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