Places people flourish

– Ongoing project – Everbloom Homes is a new real-estate investment company with a socially & environmentally responsible, impact investment approach. They create long-term housing projects that achieve more sustainable, gradual investment growth while creating quality homes that ensure community and indvidual growth. 'Organic growth' is the core concept of the brand's identity. The visual language is inspired by the nature and horticulture themes the brand's name establishes.

Identity/branding project : Naming | Brand strategy | Art direction | Concept | Design

Green for growth

Putting the bloom in Everbloom

Organic growth and sustainability are core principles of Everbloom's real estate investment model so it seemed only fitting to shape the brand's positioning around the same idea. To explore this theme, I experimented with abstractions of blooming plant life. The resulting visuals became one of the signatures of the visual identity. These abstracted 'blooms' are used as background textures throughout the visual identity.

Strategy and positioning

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