A blossoming yoga start-up
The Leyton Yoga logomark was conceived as an combination of the lotus flower, a symbol at the heart of the yoga movement, and the acronym of the brand’s name. Leyton Yoga’s brand is rooted in the desire to blend a series of binary factors: a mix of western and eastern cultures, a balance of both genders and the desire to combine ancient teachings with contemporary lifestyles. These dualities are expressed through the combination of the two main brand colours.
Identity & Branding: Strategy & positioning, Art direction, Web design (UI/UX), Social and marketing collateral
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