The Spectrum of Innovation

Prosus is the $100B tech company you've never heard of. Their products reach a staggering 1.5 billion people across 89 markets. For 20+ years their platform has enabled the world’s digital products to shine—in 2025 they decided 
it was time to mirror this in the real world. And so Luminate was born, a global event series to spotlight innovation and bring together the leading lights in e-commerce and tech. To launch this exciting new event series they wanted a vibrant, stand alone identity anchored in the luminance theme while also sharing some of the Prosus brand DNA.

Event branding : Concept, Design, Art Direction, Retouching, Social & campaign collateral
Branding Components
To meet the client’s brief for 
a unique event identity that shares DNA with Prosus’ master brand, 
I used a reduced version of their palette and added some blue 
tints and gradients to express luminance. To position the brand 
in the innovation and tech space, 
I incorporated a modern minimalist headline typeface and added glyphs commonly employed in coding languages

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