UNICEF One Love campaign
To help rebalance the healthcare resources diverted from at risk children to COVID-19, the Bob Marley Foundation partnered with UNICEF to launch a fundraising campaign centred around a re-recording of Marley’s iconic song, One Love. Having to work to an existing logo and only two days of design time, I wanted to create a campaign that referenced the vibrant culture of Jamaica and Bob Marley while avoiding cliche. My solution offered a flexible, modular system that allowed us to create a wide variety of campaign assets for all formats/platforms within the incredibly tight turn around.
Advertising campaign : Design, Art Direction, Retouching, Social & advertising collateral
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