Speaking the language of luxury fashion

JDF Network are a new recruitment agency for the fashion and luxury goods industries. The top talent in the luxury fashion industry are sticklers for detail. They lean in for a closer look, obsessing over the sheen of the finest suit, the grain of quality leather, the undulations of the marble slate in a flagship store. This is the visual language that JDF Network’s visual identityis grounded in.

Identity/Branding project: Brand positioning, Concept, Design, Art direction
An ever-evolving wordmark
JDF boasts an incredibly diverse, highly specialised talent pool, enabling them to provide the perfect fit no matter the brand. To reflect this  dedication to flexibility and evolution I created a wordmark that constantly evolves, stretching and morphing to creating surprising combinations.

Connecting / combining talent and brands in bold surprising ways
All great innovation comes from connecting disparate elements in surprising ways. JDF employs the same thinking to make bold, surprising pairings between talent and brands.

They aspire to connect the industry's best, most innovative minds with the leading luxury brands.
Process

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