A new angle on American playwrights

I was commissioned to create a marketing campaign and accompanying collateral for a season of American plays for the Canal Cafe Theatre, London. Working closely with the theatre's creative director, I distilled the season's aim: using the plays to dissect and analyse American culture from new and surprising angles. The campaign concept mirrored this objective by de-constructing and rearranging the elements of the US flag. This deconstruction idea was also applied to the campaign’s typography.

Marketing Campaign: Design, Concept, Art direction, Retouching

You may also like