The Life Artois
Working with Mother London, I helped develop the campaign and accompanying guidelines for Stella Artois' newest advertising campaign, The Life Artois. The campaign leverages Stella Artois' continental style and heritage to encourage the US market to embrace a more European way of life. As part of Mother's project team, I helped develop an extensive brand campaign book to ensure consistent application of all design assets across TV, out-of-home advertising, and digital & social. We developed a wide variety of design assets and applications to guide partner agencies on how the campaign could be applied in all possible formats.
Advertising campaign: Creative artworking, Campaign guidelines design
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